Came across this through Mediabistro’s AgencySpy blog.

Topline’s ‘The Kiss’: Holy Crap.

Wow. What a great ad. Not sure who the brand is from, but it’s some powerful stuff. Amazing how a great ad can bring about some powerful emotion and the ability for the audience to sympathize with it.

That’s comes to my thought that sometimes, ads are too focused on trying to make the piece as unique as possible, that it forgets to stress on the insights of things that touch human hearts. For example, many brands (and I won’t even bother naming them) that are targeted towards highschool/college boys tend to think that having outrageously funny and stupid moments are the insight that will have them agree with. Well, really?