Dongkwan (dk)
I'm an entrepreneur and marketing professional with a deep passion in the fields of Advertising, PR, and Strategic Marketing. As a management member of an online start-up company, I had the opportunity to conduct numerous research in various industries, especially in Consumer Internet, User-Created Content, Online Videos, E-Commerce & Retail, and Consumer Electronics. I've analyzed research to form valuable insights, which I have developed to form business and marketing strategies. Before being an entrepreneur and marketer, I'm a human being. By this, I'm referring to my global background of having lived in 6 countries and travels to over 20 countries. This meant understanding people in order to adapt, and that is where I stand in my perspective of marketing a product, service, or brand. It's the voice of the client or consumer that is necessary for marketing fundamentals, and my passion to understand the various human hearts will continue on my journey to becoming a top global marketer.
Homepage: http://www.dongkwankim.com
Posts by Dongkwan (dk)
Why Leadership is Pivotal in Fragile Industries
Monday, May 17th, 2010Tags: kevin roberts, leadership, saatchi & saatchi, team
Posted in Daily Insights | 1 Comment
Embrace Life Campaign: Seatbelts
Tuesday, April 27th, 2010Tags: advertising, car crash, embrace life, seatbelt
Posted in uncategorized | No Comments
When Do You Crave for Oreos?
Saturday, April 3rd, 2010Tags: account planning, insight, kraft, kraft foods, marketing, nabisco, oreos
Posted in Daily Insights | No Comments
The New Advertiser Vs. Consumer
Friday, April 2nd, 2010Tags: account planning, advertiser vs. consumer, brand strategy, digital media, marketing strategy, personalization, the new consumer
Posted in Daily Insights | No Comments
Dongkwan’s List of Personality Types (and how to approach them)
Monday, March 29th, 2010Tags: consumer groups, consumers, lifestyle, people, personalities, psychographics, segmentation, target audience
Posted in Daily Insights | No Comments
The Right Sales Techniques
Monday, March 29th, 2010Tags: closing the deal, sales strategy, sales techniques
Posted in Daily Insights | No Comments
The Death of Brands and Celebrities
Monday, March 29th, 2010Tags: brand strategy, celebrities, consumer behavior, consumer insight, suicide, trends
Posted in Daily Insights | No Comments
My Answer to “Why Should I Hire You?”
Thursday, March 25th, 2010Tags: h1b visa, hire, international, job, job interview, search, work visa
Posted in Daily Insights, Dongkwan's Past, Present, & Future | No Comments
Bally Fitness: Are Free MP3’s An Incentive?
Thursday, March 4th, 2010Tags: attract, bally, bally's, club, consumer, customer, fitness, free, gym, insight, marketing, mp3, songs, strategy
Posted in Brand Insights, personal care and services | 2 Comments
Seth Godin Hits The Chocolate Sweet Spots
Friday, February 12th, 2010Tags: Africa, chcolate, Madecasse, seth godin
Posted in Brand Insights, food | No Comments
