Archive for category web/online services

BooneOakley: A Creative, Creative Ad Agency

If you’re into going all creative with your new ad agency, check out BooneOakley’s website.

Well, it doesn’t have a website. Should you type BooneOakley.com, it’ll redirect you into its YouTube video. Never have I seen a YouTube video act as a sole platform for a company’s website.

But it’s rather creative. Perhaps a new way to catch attention amidst the thousands of creative shops out there.

But will it continue to work forever?

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A Marketing Strategy for Google in Korea

Google’s having problems in China, just as any other non-Chinese search engines. Similarly, non-Korean search engines simply cannot penetrate the Korean market.

I will explain the reasons for the reasons behind this in the next post. Meanwhile, setting aside what Google must change to its website, here’s a strategy I think could work for Google.

* Establish a nationwide partnership with PC bangs.

PC bangs are basically Internet cafes. While most Korean households own computers and have fiber optic broadband connection, people still go to Internet cafes. Seoul, the nation’s capital, has about 5,200 PC bangs. That means for every square mile, there are roughly 22 PC bangs. Almost everyone goes to PC bangs, whether they’re playing games, looking for information, chatting online – it’s basically a place for entertainment, or even for a place to kill time while waiting to meet a friend.

Online games have been known to partner with PC bangs for a long time in Korea to increase exposure to PC bang users. Google, if finding a way to enter this market and making Google the main page for all PC bangs would enable a safe way to reach a higher share in the Korean market.

But that’s just one strategy. Google must change its face in order for Koreans to become truly loyal to its services.

PC Bang in Korea

There are over 22 PC Bangs per square mile in Seoul, Korea

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What Google Needs… For Its Future

Google. Wow. It’s a revolution. It’s simple. It’s clean. And it’s cool.

It has many, many cool features. And it’s fast.

It’s definitely what we need in today’s world of computing.

But let’s take it down the line of time: say, in 10 years?

According to Pew Internet & American Life Project, global technology will be low cost Рand virtually everywhere. Virtual reality will become reality in the workforce and at home. The speed of the Internet will be at a minimum of 1 gigabit per second, anywhere on earth. (Right now, the fastest offered by Verizon FiOS is 50 megabits per second Рmy Comcast is at 6mbps, so imagine around 100 times faster, or you can download around 15,000 MP3 songs in a minute).

Now, do you think you will use text-based, minimal graphics offered by Google? I know I won’t.

So let’s tackle the problems first. First off, Google, unless you set it up to your personal page, only gives you the minimalist option – a keyword search bar, a cool Google logo, and some links that you have to click on to navigate through. In 10 years, this will become a nuisance. Even today, Google’s coolest new products aren’t really visible – unless you actually go into their cool features page.

Google must start preparing for the development of newest technologies. It’s business model – text-based, non-cluttered advertising based on its super clean and fast text-based searches, should somehow be changed. It needs to rework its landing page, and start bringing in more interactivity and graphics and multimedia. It’s time to start shifting to a new era and reposition itself if it wants to hold its #1 spot in searches.

If Google doesn’t prepare (I’m sure they are preparing internally), Yahoo, Bing, AOL, and even Lycos could become the next leaders in search engines.

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