No words are needed. The visual does it all, coupled with the tagline, “embrace life.”
But it somehow feels like it’s directed towards men, fathers, who have families. But any how, whatever the case, it’s about saving your family, the people you love most. The part where the man gets in the actual crash is simply amazing: the glitters, like shattered glass, or like the glitter and love of a family torn into pieces.
What a wonderful piece. Actions sure did speak louder than words for this campaign.