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Best Super Bowl Commercials 2010: The Runner-Ups

OK. Here’s my list of favorite commercials during the Super Bowl 2010.
I already picked my favorite – the Denny’s campaign. Well, just because it clicked, it was entertaining, and foremost, it made the brand name stick to my mind. And because it was a campaign of 3, it was all the more fun – somehow, unconsciously, I was waiting for those chickens to reappear.

Well, but some fared pretty well, while some were quite disappointing. Here were some of my other favorites, that could easily also have been the best Super Bowl commercial.

It’s a mobile TV that’s available on your mobile network for a small fee. The ad was really funny, and the insight – was perfect. Yes, I’ve definitely been in that situation. Haven’t you?

Dodge Charger

Definitely one of the best. This one’s been in a lot of controversy, simply because Chrysler’s using tax-payer money to save the company. But, the ad was a killer. So many things a man’s gotta go through… So we at least deserve a great, manly car. In a way, the insight is quite similar to Flo TV’s. Great job, Wieden & Kennedy in Portland!

Believe it or not, the NFL did really well on their own NFL game. It was created by Grey New York, and with this slo-mo movement, captured really the essence, and the glorific moments of football. Truly inspiring.

No doubt, this was unexpected. Everything was done in-house at Google, and kudos to the creative director for putting together a wonderful piece using only Google’s search. The scenario is simple, yet for some reason, seemed to resonate with many commercials at this year’s Super Bowl. A guy meets a girl, falls in love, decides long-distance, but decides to fly up, then gets married, then, has a baby. Now that’s pulling a lot of emotional strings – all with only text (and some sound effects). The only problem was that when I watched it live during the break, I missed what happened in the beginning – the text transitioned too fast and I got lost track trying to remember what was shown first, that in the end, all I knew was that it had something to do with Paris, France. Second time up (via YouTube), it became one of my favorite ads ever.

AnheuserBusch: BudLight
I was quite disappointed with AnheuserBusch overall, except this one. It really gave that AnheuserBusch moment, reminding me of the “wazuppppp” commercial years back.

This one had me confused in the beginning, and giving me the “aha” moment when a snickers bar will make a man a man again. Yeah, on my next soccer game, I’ll be sure to give Snickers a try.

Honorable Mentions
Doritos: I would include Doritos’ campaign, especially the dog collar and the locker room commercials. Well, I’ve watched both of them before the game, so it really didn’t give a kick out of me, but my roommate certainly was laughing hard.

Audi: It was new. It created a real moment of “what on earth is going on?” It was all about how important being environmentally Green is. And in the end, it was about Audi’s TDI – that it’s so green it will pass even strictest of standards in a world where everything had to be environmentally friendly.

Dove: Dove did it again, yet this time, with a jingle about how a man becomes, well, a man – and deserves to use the Dove Men + Care bodywash. Well, since I already use this product, it clicked with me (I’m using that product!). On the downside, I’ve seen this somewhere…. somewhere…. Oh, perhaps the intertwined with Dodge Charger with a pinch of Google’s commercials?

Vizio: Lastly, but not least, I liked this spot because it featured all of the best social networking/online stars we could find, and a machine stuffed it up into the new Vizio HDTV. I loved how some YouTube stars were picked up by this machine, and simply was an entertainment in itself.

And Coca-Cola: Yes, I loved the “just got out of bed and need a refreshment” concept… But in my culture, drinking Coke waking out of bed is taboo – really bad for an empty, early morning stomach.

P.S. Oh, and a last, Honda, while it’s commercial using Squirrels were mediocre… It did a great post-game job – It brought the Squirrel to YouTube’s landing page. Now that’s really smart. (I had a snapshot of it, but I lost it while writing this post. Sorry!)


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Yesterday’s vs. Today’s Brand Names

Yesterday’s brand names could be called anything. Name it Orange Juice Communications, or Speaker Phone Inc, to Cellphone Accessories Inc. You could name it using your uncle Jerry, or simply pick your favorite vegetable name.

Today, it’s a whole different story. Yesterday’s brands that used such common names – no, not your uncle Jerry’s one in a billion family name, but the every day things – like orange juices to cellphone accessories – these are the problems that arise in today’s name of brands.

The reason? Well, it’s because of the Internet. People are Googling you from everywhere. Yes, someone searching “cellphone accessories” might one day end up on your website… But would you buy from a website called It just seems scammish, and there’s simply no credibility. Not to mention, if there was someone searching for your company’s name, it’s just get mixed up with the million other pages that have “cellphone” and “accessories” as keywords. It’s the worst kind of name you’d give to your brand.

In today’s world of online searches, you should give your brand a distinction. It’s name should be something that’s catchy – like Google, and something that can be typed relatively easily. I’m sorry, may have been great back in the phone order days, but it simply doesn’t connect these days. Today, it’s all about brevity, simplicity, and easy for remembrance.

But one thing to avoid is the trend of similar names – bing/blip, fling/fring, youtube/xtube, vevo/veoh, google/oodle – don’t these all sound too similar? Stay away from similarities to the Web 2.0 sensations – I swear, there are many more of those that are on their way to the big market based on my start-up research.

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What Google Needs… For Its Future

Google. Wow. It’s a revolution. It’s simple. It’s clean. And it’s cool.

It has many, many cool features. And it’s fast.

It’s definitely what we need in today’s world of computing.

But let’s take it down the line of time: say, in 10 years?

According to Pew Internet & American Life Project, global technology will be low cost – and virtually everywhere. Virtual reality will become reality in the workforce and at home. The speed of the Internet will be at a minimum of 1 gigabit per second, anywhere on earth. (Right now, the fastest offered by Verizon FiOS is 50 megabits per second – my Comcast is at 6mbps, so imagine around 100 times faster, or you can download around 15,000 MP3 songs in a minute).

Now, do you think you will use text-based, minimal graphics offered by Google? I know I won’t.

So let’s tackle the problems first. First off, Google, unless you set it up to your personal page, only gives you the minimalist option – a keyword search bar, a cool Google logo, and some links that you have to click on to navigate through. In 10 years, this will become a nuisance. Even today, Google’s coolest new products aren’t really visible – unless you actually go into their cool features page.

Google must start preparing for the development of newest technologies. It’s business model – text-based, non-cluttered advertising based on its super clean and fast text-based searches, should somehow be changed. It needs to rework its landing page, and start bringing in more interactivity and graphics and multimedia. It’s time to start shifting to a new era and reposition itself if it wants to hold its #1 spot in searches.

If Google doesn’t prepare (I’m sure they are preparing internally), Yahoo, Bing, AOL, and even Lycos could become the next leaders in search engines.

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