Brandathon » seatbelt http://www.brandathon.com Brands That Endure and Outrun Competitors. A Marketing Insights Blog by Dongkwan 'DK' Kim Mon, 17 May 2010 19:57:47 +0000 en hourly 1 http://wordpress.org/?v=3.1 Embrace Life Campaign: Seatbelts http://www.brandathon.com/2010/04/27/embrace-life-campaign-seatbelts/ http://www.brandathon.com/2010/04/27/embrace-life-campaign-seatbelts/#comments Tue, 27 Apr 2010 05:47:44 +0000 Dongkwan (dk) http://www.brandathon.com/?p=211 No words are needed. The visual does it all, coupled with the tagline, “embrace life.”

But it somehow feels like it’s directed towards men, fathers, who have families. But any how, whatever the case, it’s about saving your family, the people you love most. The part where the man gets in the actual crash is simply amazing: the glitters, like shattered glass, or like the glitter and love of a family torn into pieces.

What a wonderful piece. Actions sure did speak louder than words for this campaign.

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