Posts Tagged super bowl

Best Super Bowl Commercials 2010: The Runner-Ups

OK. Here’s my list of favorite commercials during the Super Bowl 2010.
I already picked my favorite – the Denny’s campaign. Well, just because it clicked, it was entertaining, and foremost, it made the brand name stick to my mind. And because it was a campaign of 3, it was all the more fun – somehow, unconsciously, I was waiting for those chickens to reappear.

Well, but some fared pretty well, while some were quite disappointing. Here were some of my other favorites, that could easily also have been the best Super Bowl commercial.

FLO TV
It’s a mobile TV that’s available on your mobile network for a small fee. The ad was really funny, and the insight – was perfect. Yes, I’ve definitely been in that situation. Haven’t you?

Dodge Charger

Definitely one of the best. This one’s been in a lot of controversy, simply because Chrysler’s using tax-payer money to save the company. But, the ad was a killer. So many things a man’s gotta go through… So we at least deserve a great, manly car. In a way, the insight is quite similar to Flo TV’s. Great job, Wieden & Kennedy in Portland!

NFL
Believe it or not, the NFL did really well on their own NFL game. It was created by Grey New York, and with this slo-mo movement, captured really the essence, and the glorific moments of football. Truly inspiring.

Google
No doubt, this was unexpected. Everything was done in-house at Google, and kudos to the creative director for putting together a wonderful piece using only Google’s search. The scenario is simple, yet for some reason, seemed to resonate with many commercials at this year’s Super Bowl. A guy meets a girl, falls in love, decides long-distance, but decides to fly up, then gets married, then, has a baby. Now that’s pulling a lot of emotional strings – all with only text (and some sound effects). The only problem was that when I watched it live during the break, I missed what happened in the beginning – the text transitioned too fast and I got lost track trying to remember what was shown first, that in the end, all I knew was that it had something to do with Paris, France. Second time up (via YouTube), it became one of my favorite ads ever.

AnheuserBusch: BudLight
I was quite disappointed with AnheuserBusch overall, except this one. It really gave that AnheuserBusch moment, reminding me of the “wazuppppp” commercial years back.

Snickers
This one had me confused in the beginning, and giving me the “aha” moment when a snickers bar will make a man a man again. Yeah, on my next soccer game, I’ll be sure to give Snickers a try.

Honorable Mentions
Doritos: I would include Doritos’ campaign, especially the dog collar and the locker room commercials. Well, I’ve watched both of them before the game, so it really didn’t give a kick out of me, but my roommate certainly was laughing hard.

Audi: It was new. It created a real moment of “what on earth is going on?” It was all about how important being environmentally Green is. And in the end, it was about Audi’s TDI – that it’s so green it will pass even strictest of standards in a world where everything had to be environmentally friendly.

Dove: Dove did it again, yet this time, with a jingle about how a man becomes, well, a man – and deserves to use the Dove Men + Care bodywash. Well, since I already use this product, it clicked with me (I’m using that product!). On the downside, I’ve seen this somewhere…. somewhere…. Oh, perhaps the Cars.com intertwined with Dodge Charger with a pinch of Google’s commercials?

Vizio: Lastly, but not least, I liked this spot because it featured all of the best social networking/online stars we could find, and a machine stuffed it up into the new Vizio HDTV. I loved how some YouTube stars were picked up by this machine, and simply was an entertainment in itself.

And Coca-Cola: Yes, I loved the “just got out of bed and need a refreshment” concept… But in my culture, drinking Coke waking out of bed is taboo – really bad for an empty, early morning stomach.

P.S. Oh, and a last, Honda, while it’s commercial using Squirrels were mediocre… It did a great post-game job – It brought the Squirrel to YouTube’s landing page. Now that’s really smart. (I had a snapshot of it, but I lost it while writing this post. Sorry!)

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Super Bowl 2010 XLIV: Denny’s Is The Winner

It was a great game. But to me, the true game was a fight between the world’s best brands.

While many were anticipated, my pick of today’s winning brand had to be Denny’s.

(Doritos, you were runner-up)

What made it great was that the chickens had a meaning. They clicked with the product (Free Grand Slams).

They made sense. We could totally remember Chicken = Free Grand Slam day. And with the three versions of this campaign, they evolved – the first involved an introduction by a person dining at Denny’s, the second involved only chickens, and the third, came about unexpectedly.

Kudos to Goodby, Silverstein & Partners for a wonderful, humorous campaign that will be remembered. (And I won’t forget this Tuesday 6AM – 2PM for the Grand Slam).

First of the campaign:

Second of the campaign:

The Third:

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